The same message may not work for all patients.

So how can you customize content in real time to close the conversation with patients or HCPs?

PersonaEd™, personalized education, lets you customize approved content in real time—without

  • requiring multiple regulatory approvals

  • developing hundreds of websites for individual patients

  • using one message to capture all patients

What is personaEd?

PersonaEd is a digital tool that helps close the conversation with customized content that addresses a patient’s specific needs, concerns, or beliefs. This helps you provide content when and how users want it—communicating the right message at the right time.

PersonaEd helps educate patients, clinical trial participants, or HCPs so they can make informed decisions and experience better outcomes. It can help HCPs personalize their conversations with diverse patients even after they’ve left the office—and it can also help sales reps tailor their approach to physicians.

To ensure diversity, equity, and inclusion are fluid in educational materials, personaEd also delivers the flexibility to build IRB- and MLR-approved patient education resources for diverse audiences that will resonate with patients and help healthcare providers and study sites build trust.

PersonaEd can also help create custom experiences

Forms support for prior authorization or coding and billing

Patient activities such as coloring books and other resources

Document management and more

PersonaEd is a software platform that allows users to create custom communication (can be a website, PDF, brochure or poster) from a library of preapproved content modules, graphics, images and videos based on user preferences.

Using personaEd is limited only by your imagination! Talk with us to learn more about how real-time customization can benefit brands, clinical studies, and practices.

Anne Tunnicliffe
Strategic Partnership Specialist

Click here to select a time that works for you and Anne to discuss how personaEd can help your brand.

Noelle Limburg
Senior Director, Client Partnerships

Click here to select a time that works for you and Noelle to discuss how personaEd can help your clinical trial.