Our approach
At Artcraft Health, we understand that when patients and caregivers receive relevant, actionable education that reflects who and where they are, they are more likely to adopt lifestyle changes, adhere to treatments, and experience better outcomes.
Not all communication is created equal—that’s where we come in. We understand health literacy and make sure your patient strategies—or HCP initiatives—reflect clear, understandable education grounded in transformative content and educational design—all intended to help build the skills and knowledge patients need to have successful outcomes.
Diversity, equity, and inclusion
Our educational approach integrates DEI through every project we undertake. We consult with our clients and with leading practitioners who champion diversity in their practices and clinical trials to inform our educational strategies. We’ve produced
educational videos about best practices for advancing diversity in clinical trials
an audio series, Conversations That Impact Health Outcomes: Advancing Diversity in Clinical Research
personaEd, a proprietary digital platform that customizes content and visuals to support relevant demographics
Health equity and accessibility
The goal of health equity is to assure that everyone—no matter his or her socioeconomic status, race, ethnicity, or other social determinants—has the opportunity to achieve optimal health.
Accessibility removes barriers and provides equal opportunities for individuals with diverse abilities to access healthcare services, facilities, and information.
We design our educational resources for the needs of individuals or groups to honor their differences and particular needs, including adaptive strategies, such as
Customizable functionality for websites and videos for other-abled users (font size, contrast, spacing, audio-enabled text, and captions)
Translation services for multiple languages
Our premise
By embracing accessibility and health equity in our educational strategies and continually exploring how we can best apply DEI to those efforts—and to how we relate to one another—we strengthen the quality of our work and foster a more inclusive and transformational healthcare learning experience for patients, caregivers, and their providers.