Our approach
At Artcraft Health, we understand that when patients and caregivers receive relevant, actionable education that reflects who and where they are, they are more likely to adopt lifestyle changes, adhere to treatments, and experience better outcomes.
Not all communication is created equal—that’s where we come in. We understand health literacy and make sure your patient strategies—or HCP initiatives—reflect clear, understandable education grounded in transformative content and educational design—all intended to help build the skills and knowledge patients need to have successful outcomes.
Diversity and personalization
In order to build trust, it's important that people not only see themselves represented, but also have access to content that's relevant to their specific needs, challenges, and values. Our educational strategies reflect this and we've produced
educational videos about best practices for advancing diversity in clinical trials
an audio series, Conversations That Impact Health Outcomes: Advancing Diversity in Clinical Research
personaEd, a proprietary digital platform that customizes content and visuals to support relevant demographics
Health equity and accessibility
The goal of health equity is to assure that everyone—no matter his or her socioeconomic status, race, or ethnicity—has the opportunity to achieve optimal health.
Accessibility removes barriers and provides equal opportunities for individuals with diverse abilities to access healthcare services, facilities, and information.
We design our educational resources for the needs of individuals or groups to honor their differences and particular needs, including adaptive strategies, such as
Customizable functionality for websites and videos for other-abled users (font size, contrast, spacing, audio-enabled text, and captions)
Translation services for multiple languages
