Pharmatech Outlook Names Artcraft Health a Top 10 Veeva Consulting Company
Artcraft Health
Delivering comprehensive health education solutions
Countless medications and medical devices are developed each year, but rarely are they advertised to the general public in an easy-to-comprehend manner. This is one of the reasons for poor health literacy among patients and, as a result, they are more likely to skip necessary appointments and tests, experience higher rates of hospitalization, and lack the ability to manage health conditions. Addressing this challenge is Artcraft Health, an award-winning, full service health communication and education agency that helps pharma companies and healthcare providers fully engage with their target audiences to overcome health literacy barriers and address educational needs. The company works with clients to develop strategies that promote effective, innovative outcomes across the healthcare continuum. Artcraft Health offers content development, design, medical illustration and animation, video production, and analytics to provide innovative omni-channel solutions and services to its clients.
“While patients are at the center of everything we do, in order to reach them, you have to collaborate with healthcare providers, sales representatives, caregivers and other personnel who treat, support, and counsel patients to develop health education solutions,”
–Stephanie Murrin, chief creative officer, Artcraft Health.
The company helps their clients build the skills and expertise needed to achieve their strategic imperatives and marketing objectives through education. And unlike other agencies that are limited to marketing communications and branding, Artcraft Health’s solutions are designed to engage, educate, and motivate. Whether it is developing an advertisement or creating educational strategies for clinical trials, Artcraft Health’s in-house team of medical writers, illustrators, animators, tech team members, among other creative people, are responsible for delivering targeted results that solve challenges, meet client objectives, and build brand equity. Having an in-house team also guarantees efficiency and cost savings without the need to outsource, which other health education agencies typically rely upon.
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Greg Santore, Executive Vice President and Stephanie Murrin, Chief Creative Officer
A majority of pharma providers today depend on the Veeva platform to develop strategic relationships and engage with key stakeholders across channels. Consequently, Artcraft Health has been focused on integrating different technologies within Veeva such as augmented reality and virtual reality. In addition to this, Artcraft Health offers Custom On-Demand Education (CODE) a proprietary system that uses a web based or mobile application to create a dialogue between physicians and health sales representatives. CODE facilitates customized patient education materials and the process begins with a simple drag-and-drop navigation by the doctors and ends when customized materials arrive at their office. Using CODE, clients can create their own materials within Veeva and this can be done in multiple languages.
“We are integrating Veeva with our solutions in terms of order management, creating e-detailing and various other applications,”
–Greg Santore, executive vice president of Artcraft Health.
From a digital standpoint, Artcraft Health’s solutions are channel agnostic and customized according to client requirements. They are based on insights derived from current trends, barriers, motivators, and unmet needs of patients or stakeholders whether it is the healthcare personnel or a patient. This also includes the patient journey, developing personas—or developing educational needs mapping—and identifying stakeholder needs to intervene with the right message at the right time. Since its inception, Artcraft Health has partnered with several leading pharma, biotechnology, and medical device companies for many different successful product launches. In one particular case, Artcraft Health developed a customized CODE program for a client that received great reviews. The solution was initially utilized in a single healthcare practice to solve the issue of patients trying to learn about specific topics but was eventually deployed across the client’s entire franchise.
Moving forward, Artcraft Health is positioned to build upon its patient-centric foundation and expand its digital solutions portfolio. Artcraft Health analyzes communication and education gaps that exist in the patient healthcare experience and develops health education solutions leveraging its full array of services and expertise.