Hospitals

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MARKETING YOUR HOSPITAL’S WORLD-CLASS CARE IS ONE THING.

RETHINKING HEALTHCARE MARKETING TO ENGAGE, EDUCATE, AND MOTIVATE? That’s another

 

 

Why is that?

THERE’S A relationship between brand, education, and building business

A COMMON CHALLENGE
When numbers go down, marketers often turn to ads. But do those ads support the hospital’s vision, mission, and strategic priorities?

 RETHINK HEALTHCARE MARKETING
We attack healthcare business issues with ingenuity and experience. Our unique approach and expertise stress the relationship between brand, education, and business building and the need to deliver the right message at the right time to the right audience.

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Define a competitive market position that is ownable, relevant, and deliverable, and ensure the brand promise lives in every employee.

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Educate patients, employees, providers, caregivers, and communities to improve outcomes.

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Optimize physician to physician marketing and mine referral data to increase volume. 

 

INTERCONNECTED TEAMS

Our approach balances ownedearned, and paid media channels to connect with patients where they are, and when they need help. Our multidisciplinary teams develop smart, integrated solutions with the right mix of

 
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BD Training modules

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HELPING TO TRAIN NURSES THROUGH A LEARNING PORTAL

 

In this educational solution, our team

  • developed 3 learning modules, and a series of animations, to help educate nurses on the importance of properly flushing and locking. The animations also highlighted complications that can happen if flushing and locking are not done properly.

  • developed the password-protected training portal that housed the learning modules. Users could log in to complete the modules at their own pace, and they received a certificate of completion when done.

 
 

Confidence in motion

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ENGAGING OUR AUDIENCE THROUGH A BRAND CAMPAIGN AND DATA DISSEMINATION

 

In this educational solution, our team

  • designed a high-energy creative campaign to engage and educate physicians and administrators on the benefits of CyberKnife. The campaign, “Confidence In Motion,” was pulled through various videos, conferences, and tactics.

  • showcased significant new data to generate awareness and buzz.

 
 

“I feel more like myself”

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Helping patients adhere to chemo

 

Designed from the patient’s perspective

In our strategic campaign, our team

  • used key patient and caregiver insights to develop a strategic platform

  • developed creative concepts and messaging for market research

  • executed a tactical plan and full creative campaign to drive patient awareness and education of Akynzeo

 

Check out the AKYNZEO Patient Website

 
 

 

Let us help you with YOUR Healthcare challenges

For more information, contact Tim Coughlin