MARKETING YOUR HOSPITAL’S WORLD-CLASS CARE IS ONE THING.
RETHINKING HEALTHCARE MARKETING TO ENGAGE, EDUCATE, AND MOTIVATE? That’s another
Why is that?
THERE’S A relationship between brand, education, and building business
A COMMON CHALLENGE
When numbers go down, marketers often turn to ads. But do those ads support the hospital’s vision, mission, and strategic priorities?
RETHINK HEALTHCARE MARKETING
We attack healthcare business issues with ingenuity and experience. Our unique approach and expertise stress the relationship between brand, education, and business building and the need to deliver the right message at the right time to the right audience.
Define a competitive market position that is ownable, relevant, and deliverable, and ensure the brand promise lives in every employee.
Educate patients, employees, providers, caregivers, and communities to improve outcomes.
Optimize physician to physician marketing and mine referral data to increase volume.
INTERCONNECTED TEAMS
Our approach balances owned, earned, and paid media channels to connect with patients where they are, and when they need help. Our multidisciplinary teams develop smart, integrated solutions with the right mix of
BD Training modules
HELPING TO TRAIN NURSES THROUGH A LEARNING PORTAL
In this educational solution, our team
developed 3 learning modules, and a series of animations, to help educate nurses on the importance of properly flushing and locking. The animations also highlighted complications that can happen if flushing and locking are not done properly.
developed the password-protected training portal that housed the learning modules. Users could log in to complete the modules at their own pace, and they received a certificate of completion when done.
Confidence in motion
ENGAGING OUR AUDIENCE THROUGH A BRAND CAMPAIGN AND DATA DISSEMINATION
In this educational solution, our team
designed a high-energy creative campaign to engage and educate physicians and administrators on the benefits of CyberKnife. The campaign, “Confidence In Motion,” was pulled through various videos, conferences, and tactics.
showcased significant new data to generate awareness and buzz.
“I feel more like myself”
Helping patients adhere to chemo
Designed from the patient’s perspective
In our strategic campaign, our team
used key patient and caregiver insights to develop a strategic platform
developed creative concepts and messaging for market research
executed a tactical plan and full creative campaign to drive patient awareness and education of Akynzeo