Survey shows impact of technology in healthcare

Not too long ago, patients didn't have nearly as much access to information regarding their health as they do now. As a result, yearly visits with physicians were often the only time they were able to get trusted insight on their well-being. Today, with information at everyone's fingertips, people are increasingly aware of what it takes to maintain good health. Not only is technology used by patients looking to educate themselves, but it's also becoming a tool that physicians are using more of during visits with patients.

"97% of patients feel comfortable with technology in healthcare."

Survey results
A recent survey conducted by Nuance Communications gathered data from 3,000 respondents on how they feel about the role of technology in the doctor's office. Overall, the feelings were positive, with 97 percent of patients reporting that they feel comfortable with technology in healthcare. Furthermore, 58 percent feel that it has a positive impact on their experience - especially when used by the physician to explain information that would be difficult for the patient to understand independently.

A growing number of physicians are using technology to yield better information from their patients, and so far it has been an effective approach. According to a 2015 study published in the journal Medical Care, physicians who use health information technology systems are slightly more likely to receive helpful patient information that can improve the care they give. As these technical aids become more widely adopted, they should become even more effective. A healthcare advertising agency can help communicate the importance of the use of this technology and in turn make it more helpful for physicians.

Patients still appreciate traditional communication with their physicians.Patients still appreciate traditional communication with their physicians.

Traditional methods are still valued
Despite all of the positives surrounding technology in the doctor's office, there are some reservations from patients.

"Whilst I understand that modern technological advances, specifically in medicine, can help with my treatment, I sometimes worry that the relationship between the doctor and the patient can then become impersonal," noted one Nuance Communications survey respondent from the UK.

Patient and physician communication is changing considerably as a result of technology, but that doesn't mean that traditional communication practices are moot. According to the survey, 73 percent of respondents said that there still needs to be time for discussion during a visit. Additionally, patients still expect eye contact, one-on-one communication and general communication formalities, like a handshake, from their physicians. Technology may play a large role in the visit, but it won't be completely taking it over anytime soon.

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