Articles Archives - Artcraft Health

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Customer Level Communication in a Digital Age

If you look at the topics in the 2016 Year in Preview Top 10 Trends, you’ll notice a few common threads.

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Optimize Your “Human” Connection- How to Pivot Your Strategies for Long Term Brand Success

In our March feature, we talked about hindsight being 20/20 and indicated that the way forward is to allow the patient perspective to be the driving force.

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Improve, Educate, Empower

The adage “Hindsight is 20/20,” applies to all aspects of life. Looking back on past experiences is a necessary stage.

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What’s Your Patient Perspective?

Perspective is the capacity to understand the true relationship between ideas, outcomes, and people.

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The New Face of Informed Consent: It’s More Than a Signature

Patient-centered care is driving the focus of healthcare delivery today—from quality and access to information-based care—with improved health outcomes.

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Are You the Source of Patient Empowerment?

In the age of information, true patient education is more necessary than ever before.

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Can Mobile Apps Deliver on Their Promise?

Marketers continue to ask themselves whether mobile apps are worth it. This case study explores one mobile solution that found success as part of a campaign that was paired with traditional media to help recruit patients for a research study.

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Clinical Trials as the First Line of Treatment: Empowering Patients to Decide

We know that clinical trials are the cornerstone of new-drug marketing approvals but there’s more to it than that.

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Getting “Face Time” for Clinical Trial Recruitment Using Social Media

Recruiting patients on a timely basis for clinical trials is a challenge.

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Outsourced Clinical Development

Since its beginning in the 1970s, outsourced clinical development has moved from one-stop shopping to an approach offering a greater range of options.

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