If you look at the topics in the 2016 Year in Preview Top 10 Trends, you’ll notice a few common threads.
In our March feature, we talked about hindsight being 20/20 and indicated that the way forward is to allow the patient perspective to be the driving force.
The adage “Hindsight is 20/20,” applies to all aspects of life. Looking back on past experiences is a necessary stage.
Perspective is the capacity to understand the true relationship between ideas, outcomes, and people.
Patient-centered care is driving the focus of healthcare delivery today—from quality and access to information-based care—with improved health outcomes.
In the age of information, true patient education is more necessary than ever before.
Marketers continue to ask themselves whether mobile apps are worth it. This case study explores one mobile solution that found success as part of a campaign that was paired with traditional media to help recruit patients for a research study.
We know that clinical trials are the cornerstone of new-drug marketing approvals but there’s more to it than that.
Recruiting patients on a timely basis for clinical trials is a challenge.