Blog Archives - Artcraft Health

Artcraft Health


Hype or hope? Managing patient expectations for your next trial

Perhaps the best part about the clinical trial process is being able to observe the excitement and hope after promising drugs — especially therapies that could help a great deal…

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Managing the stress of negative clinical trial results

The good news: The worldwide success rate of clinical trials is finally rising again, after falling from 2004 to 2011. The bad news: That doesn’t necessarily make the failures easier…

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Gauging your page: Can Facebook solve clinical trial recruitment?

As many in the clinical trial world struggle to recruit anywhere near the number of participants they need, others are finding success through Facebook advertising and posts. Though the number…

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Just getting started? Preclinical stage means time to engage

An old saying notes that the early bird gets the worm. Because that holds true in the world of clinical trials, savvy trial managers are ramping up their engagement with…

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8 reasons to start your clinical trial after diagnosis

While many patients don’t participate in clinical trials until they exhaust other options, the truth is there’s no reason to wait. After all, trial participants are treated with the best…

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Got game? 4 ways gamification assists clinical trials

Multiple industries are taking a cue from the video gaming industry

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Fishing for physicians? Consider social media for your healthcare marketing

As the world of healthcare advertising becomes frustrated by…

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Lost in translation: Medical vendors seek better patient education

Overall, pharmaceutical companies and other professionals seem to have a hard time conveying …

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The future is here: Artificial intelligence and clinical trials

Prognosticators expect robots, drones and medical artificial intelligence (AI) to play a more prevalent role in clinical trials this year, thanks to…

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Bio in a box: UPS and FedEx act to improve global specimen shipment

The clinical trial world is waiting to see how improvements in the shipping of biological specimens might expand the efficiency and success of trials worldwide. U.S.-based parcel carriers FedEx and…

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