Leadership - Artcraft Health

Artcraft Health

  • J Poggi

    Joe Poggi

    MANAGING DIRECTOR

    Education drives change that matters.

    • J Poggi

      University of Pennsylvania, Wharton School of Business Graduate

    • J Poggi

      I have a passion for animals

    Joe Poggi, Managing Director

    As the managing director of Artcraft Health, Joe thrives in showcasing Artcraft’s talent in creating innovative patient education resources and strategies. He is focused on ensuring that Artcraft Health provides patients with the tools needed for success, because an empowered patient can lead to more positive outcomes in the future.

    Joe has partnered with clients across the pharmaceutical, biotech, and medical device sectors in improving the healthcare experience for patients. He brings to Artcraft Health more than 20 years of experience and leadership in the healthcare industry, having successfully led many health education and patient-focused projects at such companies as HealthEd, Omnicom, McCann Health, Edwards Lifesciences, and Boston Children’s Hospital.

    Joe’s wide experience has ranged from prelaunch preparation and global launch initiatives to educational and engaging programs and strategies directed towards patients, caregivers, and healthcare providers. Joe earned his bachelor’s degree in marketing and economics from the Wharton School of the University of Pennsylvania.

    His exceptional work ethic has always been inspired by his love of learning and teamwork. His passion to make a difference in providing patients the tools for a successful healthcare experience.

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    Joe Poggi, Managing Director

    As the managing director of Artcraft Health, Joe thrives in showcasing Artcraft’s talent in creating innovative patient education resources and strategies. He is focused on ensuring that Artcraft Health provides patients with the tools needed for success, because an empowered patient can lead to more positive outcomes in the future.

    Joe has partnered with clients across the pharmaceutical, biotech, and medical device sectors in improving the healthcare experience for patients. He brings to Artcraft Health more than 20 years of experience and leadership in the healthcare industry, having successfully led many health education and patient-focused projects at such companies as HealthEd, Omnicom, McCann Health, Edwards Lifesciences, and Boston Children’s Hospital.

    Joe’s wide experience has ranged from prelaunch preparation and global launch initiatives to educational and engaging programs and strategies directed towards patients, caregivers, and healthcare providers. Joe earned his bachelor’s degree in marketing and economics from the Wharton School of the University of Pennsylvania.

    His exceptional work ethic has always been inspired by his love of learning and teamwork. His passion to make a difference in providing patients the tools for a successful healthcare experience.

  • S Murrin S Murrin

    Stephanie Murrin

    CHIEF CREATIVE OFFICER

    To truly change behavior, the creative needs to engage and educate.

    • Traveling to one of my favorite cities

    • S Murrin

      Being on the water for activity or tranquility

    Stephanie Murrin, Chief Creative Officer

    As chief creative officer for Artcraft Health, Stephanie strives to improve and enhance the patient experience in all stages of healthcare delivery. Her passion is driven by her core belief in providing engaging patient-centric solutions that use education to change behavior. To do this, Stephanie believes you need a collaborative and inclusive team environment in which everyone feels comfortable letting the creative juices go.

    Stephanie brings more than 20 years of experience in the healthcare industry to Artcraft Health, having successfully led creative teams in the development, launching, and maintenance of mature pharmaceutical brands. Under her leadership, her teams have developed and implemented award-winning work for clients such as Merck, Lilly, Genentech, and Edwards Lifesciences.

    Stephanie earned her degree in advertising/marketing and communication at the University of Hartford and underwent postgraduate studies at the School of Visual Arts in New York City.

    When Stephanie isn’t cheering on her children from the side lines, she loves to spend her time traveling and experiencing the different tastes, sights, and arts from cities around the world, including Venice, Ibiza, and Geneva. Stephanie even has an appreciation for the cultural adventure she finds in her own backyard, New York City.

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    Stephanie Murrin, Chief Creative Officer

    As chief creative officer for Artcraft Health, Stephanie strives to improve and enhance the patient experience in all stages of healthcare delivery. Her passion is driven by her core belief in providing engaging patient-centric solutions that use education to change behavior. To do this, Stephanie believes you need a collaborative and inclusive team environment in which everyone feels comfortable letting the creative juices go.

    Stephanie brings more than 20 years of experience in the healthcare industry to Artcraft Health, having successfully led creative teams in the development, launching, and maintenance of mature pharmaceutical brands. Under her leadership, her teams have developed and implemented award-winning work for clients such as Merck, Lilly, Genentech, and Edwards Lifesciences.

    Stephanie earned her degree in advertising/marketing and communication at the University of Hartford and underwent postgraduate studies at the School of Visual Arts in New York City.

    When Stephanie isn’t cheering on her children from the side lines, she loves to spend her time traveling and experiencing the different tastes, sights, and arts from cities around the world, including Venice, Ibiza, and Geneva. Stephanie even has an appreciation for the cultural adventure she finds in her own backyard, New York City.

  • A Marucci A Marucci

    Anthony Marucci

    VICE PRESIDENT, CLIENT STRATEGY AND DEVELOPMENT

    Each day is an opportunity to expedite patient engagement for more efficient and effective outcomes.

    • A Marucci

      My favorite place

    • A Marucci

      Service above self

    Anthony Marucci, Vice President, Client Strategy and Development

    Anthony Marucci has extensive experience in client development services across the pharmaceutical market. For 15 years, Anthony has ignited transformative brand growth for the pharmaceutical clients with whom he has worked. He has a robust knowledge of global healthcare marketing that encompasses vast insight into audience targeting, competitive analyses, and a keen understanding of emerging trends in digital, mobile, and social media marketing.

    Anthony received his bachelor’s degree in political science from Mississippi State University, and he is fluent in Italian.

    Outside of work, Anthony enjoys spending time with his family and is a Cavalieri dell’Ordine civile di Savoia and Cavaliere Ordine al Merito della Repubblica Italiana for his continuous work on Italian-American causes.

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    Anthony Marucci, Vice President, Client Strategy and Development

    Anthony Marucci has extensive experience in client development services across the pharmaceutical market. For 15 years, Anthony has ignited transformative brand growth for the pharmaceutical clients with whom he has worked. He has a robust knowledge of global healthcare marketing that encompasses vast insight into audience targeting, competitive analyses, and a keen understanding of emerging trends in digital, mobile, and social media marketing.

    Anthony received his bachelor’s degree in political science from Mississippi State University, and he is fluent in Italian.

    Outside of work, Anthony enjoys spending time with his family and is a Cavalieri dell’Ordine civile di Savoia and Cavaliere Ordine al Merito della Repubblica Italiana for his continuous work on Italian-American causes.

  • B Schaechter B Schaechter

    Brian S. Schaechter

    Vice President, Clinical Trials

    As the population ages, healthcare literacy is one of the most important cornerstones to disease state management. Artcraft Health’s CARE principles are the apex of healthcare literacy.

    • Go Marauders!

    • Lola the wonder dog

    Brian S. Schaechter, Vice President, Clinical Trials

    Brian has extensive experience in the pharmaceutical, biotechnology, chemical, research, education, and medical device markets. He has demonstrated success in selling direct and through large distribution organizations, as well as through a complex Internet platform with comprehensive EDI transmission capabilities.

    Brian graduated from the University of Maryland, College Park, with a bachelor of arts in economics and a minor in business administration. He is certified in the principles of Good Clinical Practice developed by the International Conference on Harmonization. Brian has also completed numerous business courses and is a Lean Six Sigma Black Belt Champion.

    Outside of work, Brian believes strongly in community service. He belongs to his local Lion’s Club and serves on his town’s library, planning, and school boards. He and his wife of 21 years share a belief that it’s important to instill a sense of community in their 2 daughters.

    As if his professional, academic, and community-service accomplishments weren’t enough, Brian is an avid whistler who can whistle just about any tune you can name.

    Contact Brian
    Office  908-483-4241
    Cell     973-727-3768
    E-mail bschaechter@artcrafthealthed.com

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    Brian S. Schaechter, Vice President, Clinical Trials

    Brian has extensive experience in the pharmaceutical, biotechnology, chemical, research, education, and medical device markets. He has demonstrated success in selling direct and through large distribution organizations, as well as through a complex Internet platform with comprehensive EDI transmission capabilities.

    Brian graduated from the University of Maryland, College Park, with a bachelor of arts in economics and a minor in business administration. He is certified in the principles of Good Clinical Practice developed by the International Conference on Harmonization. Brian has also completed numerous business courses and is a Lean Six Sigma Black Belt Champion.

    Outside of work, Brian believes strongly in community service. He belongs to his local Lion’s Club and serves on his town’s library, planning, and school boards. He and his wife of 21 years share a belief that it’s important to instill a sense of community in their 2 daughters.

    As if his professional, academic, and community-service accomplishments weren’t enough, Brian is an avid whistler who can whistle just about any tune you can name.

    Contact Brian
    Office  908-483-4241
    Cell     973-727-3768
    E-mail bschaechter@artcrafthealthed.com

  • T Zimmerman T Zimmerman

    Todd Zimmermann

    VICE PRESIDENT, INTEGRATED SOLUTIONS

    I’m blown away by the energy and passion of our teams at Artcraft Health Education; I really believe that we make a positive difference in patients’ lives every day!

    • T Zimmerman

      My alma mater

    • T Zimmerman

      I am passionate about being active and teaching others

    Todd Zimmermann, Vice President, Integrated Solutions

    Todd Zimmermann has more than 14 years of experience developing innovative marketing strategies and products for the pharmaceutical industry. Todd is one of Artcraft Health’s top product developers and has received patents on a number of medical products that he and his team have created. Todd is also a leader in business integration, helping to build interdisciplinary teams that provide a full range of services to pharmaceutical clients. Through his commitment to developing interdisciplinary teams, Todd has experience in a broad range of therapeutic areas, including cardiovascular disease, gastrointestinal disease, asthma, and diabetes.

    Before joining Artcraft Health, Todd has served in various roles in economics and finance. This diverse background enables him to assist Artcraft Health’s clients in developing more powerful data and analysis to support their marketing decisions and programs.

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    Todd Zimmermann, Vice President, Integrated Solutions

    Todd Zimmermann has more than 14 years of experience developing innovative marketing strategies and products for the pharmaceutical industry. Todd is one of Artcraft Health’s top product developers and has received patents on a number of medical products that he and his team have created. Todd is also a leader in business integration, helping to build interdisciplinary teams that provide a full range of services to pharmaceutical clients. Through his commitment to developing interdisciplinary teams, Todd has experience in a broad range of therapeutic areas, including cardiovascular disease, gastrointestinal disease, asthma, and diabetes.

    Before joining Artcraft Health, Todd has served in various roles in economics and finance. This diverse background enables him to assist Artcraft Health’s clients in developing more powerful data and analysis to support their marketing decisions and programs.

  • B Zimmerman B Zimmerman

    Brett Zimmermann

    VICE PRESIDENT, INTEGRATED SOLUTIONS

    I am motivated to help brand managers and patients with challenges they face, specifically using technology to assist with adherence and compliance.

    • B Zimmerman

      I enjoy boating

    • B Zimmerman

      Gardening is relaxing

    Brett Zimmermann, Vice President, Integrated Solutions

    Brett has over 20 years of experience working in the sales industry. As a seasoned professional, he has worked in product development and production for markets, both domestic and overseas. He is also an importing and logistics expert.

    At Artcraft Health, Brett has exceeded sales quotes, and has won salesperson of the year three times.

    Brett has a degree in business administration and has studied internationally at the Copenhagen Business School, in Denmark.

    Outside of work, Brett enjoys spending time with his wife of 8 years and his 2 school-aged children. He is an avid pilot and also enjoys boating, waterskiing, and biking.

    Close

    Brett Zimmermann, Vice President, Integrated Solutions

    Brett has over 20 years of experience working in the sales industry. As a seasoned professional, he has worked in product development and production for markets, both domestic and overseas. He is also an importing and logistics expert.

    At Artcraft Health, Brett has exceeded sales quotes, and has won salesperson of the year three times.

    Brett has a degree in business administration and has studied internationally at the Copenhagen Business School, in Denmark.

    Outside of work, Brett enjoys spending time with his wife of 8 years and his 2 school-aged children. He is an avid pilot and also enjoys boating, waterskiing, and biking.

  • L Altmaier L Altmaier

    Lynn Altmaier, BS, BSN, RN, MS

    Content Director, Clinical Trials

    Working to improve health outcomes through patient and provider education.

    • Graduate of Leiden University, one of Europe’s foremost research universities

    • My weekends away…

    Lynn Altmaier, BS, RN, BSN, MS, Content Director, Clinical Trials

    Lynn has been active in clinical care and patient education for more than 20 years. Her extensive background in healthcare and passion for empowering patients provide clients with a valuable perspective on developing patient education materials for clinical trials.

    Lynn earned a bachelor of science in psychology at Old Dominion University in Norfolk, VA. She is a registered nurse with a bachelor of science in nursing from the University of Medicine and Dentistry of New Jersey. She also received a master of science in health psychology from Leiden University in the Netherlands after defending her thesis on physician-patient communication and the interpretation of a medical experience.

    Outside of work, Lynn enjoys running, biking, hiking, and spending time with her husband and 2 beautiful children.

    Close

    Lynn Altmaier, BS, RN, BSN, MS, Content Director, Clinical Trials

    Lynn has been active in clinical care and patient education for more than 20 years. Her extensive background in healthcare and passion for empowering patients provide clients with a valuable perspective on developing patient education materials for clinical trials.

    Lynn earned a bachelor of science in psychology at Old Dominion University in Norfolk, VA. She is a registered nurse with a bachelor of science in nursing from the University of Medicine and Dentistry of New Jersey. She also received a master of science in health psychology from Leiden University in the Netherlands after defending her thesis on physician-patient communication and the interpretation of a medical experience.

    Outside of work, Lynn enjoys running, biking, hiking, and spending time with her husband and 2 beautiful children.

  • M Testa M Testa

    Mary Testa

    Creative Director

    When I create a style for a clinical trial, I first try to consider the point of view of the child, caregiver, or person who might be helped by participating.

    • Ready for guests

    • Best dog ever!

    Mary Testa, Creative Director

    Mary has more than 20 years of experience as a graphic designer, having worked extensively with Adobe Creative Cloud applications, Cinema 4D, and PowerPoint. She has specialized in developing consumer and pharmaceutical packaging and creating all types of print and digital health education tactics in therapeutic areas ranging from pediatrics to geriatrics.

    Before joining Artcraft Health, Mary directed a team of designers at an award-winning consulting firm specializing in consumer packaging, industrial design, graphic design, corporate branding, and all forms of corporate collateral material in numerous industries. Subsequently, she led Mary Testa Design, creating custom continuing medical education programs that included direct mail, live and Web symposium graphics, advertising, and enduring monograph publications.

    Mary is a graduate of Montclair State University in Montclair, NJ, with a bachelor of fine arts degree in graphic design.

    Mary enjoys creating a cozy home and hanging out with her husband and 2 kids, long walks with her dog, and curling up with her cat and a good book. She loves cooking and entertaining family and friends.

    Close

    Mary Testa, Creative Director

    Mary has more than 20 years of experience as a graphic designer, having worked extensively with Adobe Creative Cloud applications, Cinema 4D, and PowerPoint. She has specialized in developing consumer and pharmaceutical packaging and creating all types of print and digital health education tactics in therapeutic areas ranging from pediatrics to geriatrics.

    Before joining Artcraft Health, Mary directed a team of designers at an award-winning consulting firm specializing in consumer packaging, industrial design, graphic design, corporate branding, and all forms of corporate collateral material in numerous industries. Subsequently, she led Mary Testa Design, creating custom continuing medical education programs that included direct mail, live and Web symposium graphics, advertising, and enduring monograph publications.

    Mary is a graduate of Montclair State University in Montclair, NJ, with a bachelor of fine arts degree in graphic design.

    Mary enjoys creating a cozy home and hanging out with her husband and 2 kids, long walks with her dog, and curling up with her cat and a good book. She loves cooking and entertaining family and friends.

  • D Kissenberth D Kissenberth

    Daria Kissenberth

    ASSOCIATE CREATIVE DIRECTOR

    It is a beautiful thing when a career and a passion come together.

    • D Kissenberth

      My hometown

    • D Kissenberth

      My horse Nero

    Daria Kissenberth, Associate Creative Director

    Daria Kissenberth has worked for more than 10 years as a graphic designer and art director for projects in print and online media. She is adept at transforming preliminary concepts into fully realized educational and promotional pharmaceutical projects.

    Before joining Artcraft Health, Daria collaborated on creating campaigns and developing brand identities. She has also worked independently as a designer and art director, designing publications and promotional pieces and developing environmental graphics and materials for museum exhibitions. Her designs have been repeatedly recognized by the Art Directors Club of New Jersey and the Rx Club. She has also won a rare Apex Grand Award, Aster Awards for Excellence in Medical Marketing, and National Health Information Awards, among other honors.

    Daria graduated summa cum laude with a bachelor of fine arts degree in visual communication and graphic design from Robert Busch School of Design at Kean University, in Union, New Jersey. She also earned a Bachelor of Science degree in English as a second language from Teacher’s College at Bydgoszcz Academy, in Bydgoszcz, Poland.

    Outside of work Daria spends her time at the stables with her horse and dog, working on her natural horsemanship skills and riding and competing in various equestrian competitions.

    Close

    Daria Kissenberth, Associate Creative Director

    Daria Kissenberth has worked for more than 10 years as a graphic designer and art director for projects in print and online media. She is adept at transforming preliminary concepts into fully realized educational and promotional pharmaceutical projects.

    Before joining Artcraft Health, Daria collaborated on creating campaigns and developing brand identities. She has also worked independently as a designer and art director, designing publications and promotional pieces and developing environmental graphics and materials for museum exhibitions. Her designs have been repeatedly recognized by the Art Directors Club of New Jersey and the Rx Club. She has also won a rare Apex Grand Award, Aster Awards for Excellence in Medical Marketing, and National Health Information Awards, among other honors.

    Daria graduated summa cum laude with a bachelor of fine arts degree in visual communication and graphic design from Robert Busch School of Design at Kean University, in Union, New Jersey. She also earned a Bachelor of Science degree in English as a second language from Teacher’s College at Bydgoszcz Academy, in Bydgoszcz, Poland.

    Outside of work Daria spends her time at the stables with her horse and dog, working on her natural horsemanship skills and riding and competing in various equestrian competitions.